The
first and most important phase of any search engine marketing
project. Used to determine terms and phrases end users are typing
into the major search engines and directories to find web sites like
yours. Our report will determine the volume of searches
for each term, along with a competitive analysis, a hierarchy of
importance and current market value on major Pay Per Click search
engines.
Terms
are selected using client input, in-house benchmark analysis, and third
party database software. Our keyword analysis often uncovers high
volume keywords that are often overlooked.
For
web sites that are well positioned for optimization, we analyze your web site
"from code to copy," and provide you with a complete
"optimization blueprint" outlining all of the recommended
methods to enhance your web site’s search engine
positioning. Our deliverable, The
"Optimization White Paper," will include specific techniques
to enhance search engine ranking, and provide you and your developer
with all of the information necessary to implement these changes.
In
addition to technical matters, the White Paper Analysis also examines
"usability issues" that may be steering customers away from
your web site. Search engine optimization will increase the number of
qualified web site visitors, and a positive customer experience will
lead to a greater conversion rate of visitors to customers.
- Search
Engine and Search Directory Audit
An
audit of your current search rankings and listings is performed for
benchmark purposes. In addition, we examine how your listings
appear on a search engine result pages ("SERP"), analyzing the
link text and description which often influence searchers in their
selections.
We
help our clients setup and manage pay per click accounts. Many Pay
Per Click management services focus on bringing the traffic. But
we help our clients convert this traffic into sales, tracking both the
search engine traffic and the return on investment.
Pay
Per Click account management services ::
- Determine
high value keywords to target
- Create
target pages
- Develop
well optimized ads for individual keywords and phrases
- Manage
bidding process in conjunction with client budget
- Provide
ongoing management reports and professional guidance
30
minutes of one-on-one phone consultation with an Search Marketing
Consultant. Pre-arranged time will consist of a general analysis
of your web site, along with questions and answers about search engine
marketing.
We
custom develop in-house training sessions to help your staff learn how
to develop and manage an effective search engine marketing
program. Documentation is available upon request.
Director
of Internet Marketing, Tim Grant, currently teaches the "SEO
Specialist" class at Digital Bootcamp, Chicago. For more
information, visit their web site at http://www.digitalbootcamp.com/
Select
members of our staff are available to speak at your next seminar,
luncheon or corporate event. Engaging and informative, our
presentations are always crowd pleasers.
