web site usability testing and user
experience consulting...
| Web
site usability :: how
well your web site meets the needs of its target market. |
The success of your company's web site is tied to how well it reaches and serves its target
audience. An
intimate understanding of internet user expectations, habits and
compulsions provide the solid foundation of our Internet marketing
approach.
Lunavista Communications
provides web site usability testing and user-experience analysis to measure and evaluate end-user
interaction with your company's web site. Our services increase the value
of your customers online experience and improve the conversion rate of
prospective clients to customers.
Whether
online or offline, customers now have unparalleled power to research and
transact with companies exactly when, where, and how they choose.
Companies recognize that the success of their business is
based around how well they serve their customers. A web
site's usability and the end user's experience with your web site has a
great deal to say about your businesses bottom line.
improved end user experience means
more customers...
When
presenting your product, service or brand online, it is critical to
employ direct user feedback throughout the development cycle in order to
create a site that will effectively meet your target market's needs and
help online visitors achieve their goals.
A
web site's interactions with a user are unique - yet
very measurable. A web site is more than just an electronic brochure, it
has its own system of delivery, its own user expectations and its own
ability to engage and interact with visitors.
At
Lunavista Communications, we custom
develop usability test criteria based on our client's goals. Our
results provide a "real world" valuation of your web site. By
analyzing a variety of factors and those specific to your market, we
report on ::
- general
design effectiveness
- functionality
and ease-of-use factors
- user
interface evaluation
- layout
and screen design effectiveness
- task
achievement and process ability
- information
architecture
- shopping
cart functionality and abandonment factors
- quality
assurance and user testing
- brand
perception
- accessibility
factors
- language
criteria
- more...
lunavista's web site usability process will improve your web site's conversion
rating...
Encouraging
targeted web site traffic is the first step toward increased profit from
your web site. But converting web visitors into customers is the most critical function of your web site.
We employ market
accepted usability standards to analyze your web site and determine
areas in which a more "user-friendly" environment can be
created. We custom tailor each analysis to meet our clients
marketing goals. We offer flexible testing environments, including
::
- heuristic
evaluation
- scenario
based testing
- performance
testing
- focus
group analysis
- design,
information architecture and presentation assessments
- online
surveys
- expert
training
To
learn more about usability testing and user experience consulting and
how Lunavista Communications can help your web site achieve more response from its visitors, click
here to contact us.
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