-  search engine optimization
-  pay per click management

- social media marketing
-  local internet marketing
-  e mail marketing
-  reputation management
-  web site design

-  online public relations / online pr
-  RSS feed setup
-  blog setup and design services

-  contact us
-  lunavista news
-  internet marketing newsletter
-  frequently asked questions (faq)

web site usability testing and user experience consulting...

lunavista communications provides web site usability testing and user -experience analysis to measure and evaluate end-user interaction with your company's web site.  Our services increase the value of your customers online experience and improve the conversion rate of prospective clients to customers.

improved end user experience means more customers...

When presenting your product, service or brand online, it is critical to employ direct user feedback throughout the development cycle in order to create a site that will effectively meet your target market's needs and help online visitors achieve their goals. 

A web site's interactions with a user are unique -  yet very measurable.  A web site is more than just an electronic brochure, it has its own system of delivery, its own user expectations and its own ability to engage and interact with visitors.

At Lunavista Communications, we custom develop usability test criteria based on our client's goals.  Our results provide a "real world" valuation of your web site.  By analyzing a variety of factors and those specific to your market, we report on:

• general design effectiveness

• functionality and ease-of-use factors

• user interface evaluation

• layout and screen design effectiveness

• task achievement and process ability

• information architecture

• shopping cart functionality and abandonment factors

• quality assurance and user testing

• brand perception

• accessibility factors

• language criteria

• more...

lunavista's web site usability process will improve your web site's conversion rating... 

We employ market-accepted usability standards to analyze your web site and determine areas in which a more "user-friendly" environment can be created.  We custom tailor each analysis to meet our clients marketing goals.  We offer flexible testing environments, including :

• heuristic evaluation
• scenario based testing
• performance testing
• focus group analysis
• design, information architecture and presentation assessments
• online surveys
• expert training

To learn more about usability testing and user experience consulting and how lunavista communications can help your web site achieve more response from its visitors, click here to contact us.

call today for a free consultation + 773.728.5400